When it comes to reggae music, the industry is a tough nut to crack.
But there’s one group that’s definitely in the bag, and they’re ready to put it to the test.
Ringo Starr, the world’s biggest and most revered reggae singer and songwriter, is on the verge of launching his own label, RSO Music, which will include his own record label.
That’s good news for any music fan looking to make their own music and sign to a record label, which is where Starr is trying to put his brand in the spotlight.
“I don’t want to just sell records, I want to create the next Rastafari.
RSO is going to give that new breed of music fans something that I think they’ve never seen before,” said Starr.
“The world needs more Rastas.”
The company will include a full line of Rasta-themed merchandise, including clothing, shirts, shoes and accessories.
The company is also taking on the task of reaching out to the reggae community, which has historically been hostile toward Rastamers.
“When Rastams first came out, people thought it was just a bunch of fakes,” said RSO CEO Joe Shiflet.
“Then after they got a taste of it, they realized that this is the real deal.”
So far, Shiflert says they’ve been able to sign artists such as The Black Eyed Peas, Biggie Smalls and Queen Latifah.
Shifliert hopes the company can expand to include more international acts as well.
“It’s just the best of the best, and that’s why we have to make it available to people everywhere,” he said.