Male country singers are often the ones who get the most exposure, but that doesn’t mean they’re the most famous.
They also make up a disproportionate share of the world’s songwriters.
What’s more, there are very few male country artists who can sing like a woman, and the vast majority of female singers are less successful than male singers.
So, in a bid to break the male-female silence, researchers are now asking two questions to determine the most common male-sounding country songs.
First, are male country songs more popular than female country songs?
And second, are they more likely to be heard by men?
The researchers drew on both questions to find out.
The first question asked participants to choose from the top 10 male country music albums.
For the second question, participants were asked to choose the most popular female country song of their choice.
To their surprise, the results showed that male country albums were significantly more popular and female country albums significantly more likely than male country tracks to be featured on Spotify, YouTube and other streaming platforms.
On average, male country musicians make up one in six songs on Spotify and the majority of male country stars on YouTube, Spotify and YouTube.
In addition, the researchers found that male singers tend to be more prolific on YouTube than female singers, and that male performers tend to have larger audiences than female performers.
It seems that male artists are better at tapping into their fanbase than female artists, the authors write in a paper published in the journal PLOS ONE.
What’s more is that male musicians are more likely, and they’re better at it than female musicians, the team says.
“These results demonstrate that the most successful male performers are at least twice as likely to have been nominated for the Nobel Prize for Literature,” said lead author Michael F. Haines, a PhD candidate at Columbia University.
Haines said that this is a first in the field.
“[It] suggests that males are better singers than females, and females better musicians than males.”
He said that the research also has implications for how artists can market their music.
“‘Success’ in the music industry is often a binary category that has been created by gender and race,” Hainles said.
“In the absence of data on male and female singers’ success, it’s impossible to predict what kind of songs might be marketed for a particular demographic.
This is the reason why I wanted to focus on male performers, since they are at the top of the charts.”
For those interested in more in-depth analysis, this article is available on plosone.org.
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